The good ol' days of niche interests and publisher-cultivated audiences
I recall many extremely productive conversations. I think I feel a little snubbed! :-)
Looking forward to part II!
You think this will be the last story I tell about the Army Group? Stay tuned. :-)
I’d never heard the “bucks over schmucks” rule before. But very early in my career a media director mentor taught me the value of potential impact over cost favorability. He used to tell me that if CPM was all that mattered, we’d all just buy OOH.
I recall many extremely productive conversations. I think I feel a little snubbed! :-)
Looking forward to part II!
You think this will be the last story I tell about the Army Group? Stay tuned. :-)
I’d never heard the “bucks over schmucks” rule before. But very early in my career a media director mentor taught me the value of potential impact over cost favorability. He used to tell me that if CPM was all that mattered, we’d all just buy OOH.